BUFFALO, N.Y. (Oct. 28, 2025) – Delaware North, a global leader in hospitality and entertainment with a significant brick-and-mortar and digital gaming portfolio, today announced a strategic partnership with Acquire.Bet, a cutting-edge user acquisition and experience platform specializing in the online gaming space.
This collaboration is set to advance Delaware North’s digital gaming strategy, focusing on delivering smarter, more personalized and seamless player experiences via its proprietary Betly brand.
With online gaming continuing to evolve at a rapid pace, Delaware North is investing in innovative technologies and strategic alliances that enhance player engagement and loyalty. By partnering with Acquire.Bet, Delaware North will integrate AI-powered user-acquisition tools and next-generation UX design into its digital platforms – creating a unified ecosystem that connects players both online and at physical properties.
“Our mission has always been to deliver exceptional experiences,” said Lee Terfloth, Vice President of Interactive Gaming at Delaware North. “Partnering with Acquire.Bet allows us to expand that mission into the digital space with the same level of precision, personalization and innovation our players have come to expect.”
The partnership will focus on:
- Data-Driven Acquisition: Leveraging Acquire.Bet’s proprietary targeting and optimization tools to attract and convert high-value players.
- Next-Level UX/UI: Enhancing Delaware North’s digital gaming platforms with intuitive, frictionless design that improves onboarding and engagement.
- Omnichannel Player Journeys: Creating integrated experiences that link online play with on-property rewards, loyalty and promotions.
- Retention and Personalization: Using AI and behavioral insights to deliver relevant, real-time content and offers that keep players engaged longer.
““We’re thrilled to play a key role in the growth of Delaware North’s Betly brand as it enters an exciting phase of change and expansion heading into 2026,” said Allan Petrilli, Managing Director of Acquire.bet. Lee Terfloth’s track record speaks for itself, and he has assembled an exceptional team – one we’re eager to integrate with as we work together to stack wins. Our shared focus on delivering best-in-class product, creative and measurement is refreshing, and we’re confident that, together, we will strengthen Betly’s position in the regulated U.S. iGaming and sports betting market.”
Terfloth added that this initiative is part of Delaware North’s broader commitment to digital transformation and its vision to lead the gaming industry into a more interactive, data-rich and player-focused future.
Delaware North’s gaming division is one of the most innovative gaming operators in the United States, specializing in regional venues with slots and video gaming machines, table games, poker rooms, full-service restaurants, retail shops and hotels. We have gaming destinations in New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio and Illinois, as well as in Australia. We are also the lead consultant and developer on the Catawba Nation’s $1 billion casino resort project in North Carolina. Our interactive gaming division operates mobile sports betting and iGaming via the Betly brand in several states, and we also own and operate Ruby Seven Studios, a leading developer of social casino gaming applications. Delaware North is a global leader in hospitality and entertainment. Learn more at www.DelawareNorth.com.