Delaware North Australia last week announced that the company has been appointed the official merchandise partner of the Collingwood Football Club, Australia’s largest and most successful sporting club, effective Nov. 1.
Collingwood, a Melbourne suburb-based football club and member of the Australian Football League (AFL), plays at the iconic Melbourne Cricket Ground (MCG) and has played in a record 45 Victorian Football League/AFL Grand Finals (including rematches), winning 16.
Delaware North has long been a global leader in licensed products and merchandising, operating retail for many National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS) stadia and teams.
Building on this extensive expertise, Delaware North Australia launched a dedicated merchandising division last year to serve both existing and new clients.
Shortly after the division’s launch, the company was awarded the contract to manage the merchandising needs of the Melbourne Cricket Club (MCC), operators of the MCG, following a competitive bidding process.