Delaware North’s team at Miller Park this week unveiled its latest ballpark fare, including one concept that had media (and social media) buzzing.
Among the new items rolled out by Delaware North – the food, beverage and retail partner at Miller Park, home of Major League Baseball’s Milwaukee Brewers – were the Inside the Park Nachos, also known as nachos on a stick.
The concept – a stick of beef, loaded with refried beans, rolled in Doritos, and then deep-fried and drizzled with sour cream and cheese – was a popular topic of discussion in both traditional and non-traditional media, including ESPN.com, which ran “Miller Park offering nachos on a stick” as a cover story for two days this week.
"We've sold nachos before, but some people don't want to get messy," Jamie Hodgson, Delaware North’s general manager at Miller Park, told ESPN business reporter Darren Rovell. "I think this is going to be a big seller because you can eat this in one hand and have a beer in the other."
But it wasn’t just about the nachos, Rovell pointed out in his piece.
“Two other items will get the attention of Brewers fans. One is the Down Wisconsin Avenue Brat. It's an 18-inch brat covered with gravy, French fries, cheese curds, cheese sauce, fried sauerkraut and jalapeños, then topped with sour cream and chives. The behemoth will cost $20,” Rovell said.
“The third star of the Miller Park menu this season is the Miller Park Bratchos, a take on the meat-based nachos that were popularized recently by the Green Bay Packers,” he added. “This version has four sausages — chorizo, Italian, Polish and bratwurst — cut up and served on top of kettle chips, sour cream, fried jalapeños and sauerkraut.”