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Alyssa Milano Shows off High-end Cardinals Fashion for Women at Busch Stadium Sept. 26

Sportservice, the Food and Retail Provider at Busch Stadium, Welcomes Actress and Fashion Designer Alyssa Milano for an Autograph Signing for her TOUCH Fashion Collection

ST. LOUIS (Sept 12, 2008) – Cardinals fans purchasing their favorite team’s apparel will receive more for their money on Friday, Sept. 26. Thanks to the St. Louis Cardinals and Delaware North Companies Sportservice, the food service and retail provider at Busch Stadium, actress Alyssa Milano will be greeting Cardinals fans from 5:30 ? 6:30 p.m. for a promotional autograph signing of her TOUCH clothing line at the Official Cardinals Team Store.

"I created TOUCH for women who love sports as much as I do and want to be comfy, but still stylish, while cheering on their favorite team," said Alyssa Milano. "Cardinals fans are known for their passion for their team, and I was inspired to create the TOUCH collection for exactly that kind of fan!"

Milano, a celebrated actress best known for her role on the hit television shows "Charmed" and "Who’s the Boss," created the women’s fashion line TOUCH by Alyssa Milano to give female fans a chic option for sporting their team’s logo. Major League Baseball and G-III Sports partnered with Milano to bring the TOUCH collection to baseball stadiums across the country, including Busch Stadium and select retailers.

"The St. Louis Cardinals and Sportservice have always been ahead of the curve when it comes to providing St. Louis fans with the most innovative, fashion-forward apparel available. We’re proud to have been one of the front-runners in offering fans Alyssa’s wildly popular fashions," said Loren Pawlitz, Sportservice retail manager at Busch Stadium. "Women appreciate the versatility of the TOUCH line because it’s both stylish and comfortable, and the pieces are hip enough to transition to post-game celebrations."

To receive a voucher to obtain an autograph from Milano on Sept. 26, purchase TOUCH apparel merchandise anytime beginning Friday, Sept. 12, through the autograph session. (A limited number of gift signings will be available. Also, please note, the autograph vouchers will be given to customers at the time the merchandise is purchased.)

Sportservice oversees all retail operations within Busch Stadium and was instrumental in bringing Milano to St. Louis for this event. Retail managers made the decision to carry Milano’s line in 2007, in response to fans’ needs. Milano’s TOUCH line is one of hundreds of retail options making the Official Cardinals Team Store one of the most diverse and authentic selections of Cardinals merchandise available.

"We’re thrilled to host Alyssa and are excited to see the fans’ reactions," added Pawlitz. "Cardinals fans are some of the most passionate fans in the country, and we have no doubt they’ll convey this enthusiasm when they welcome Alyssa to St. Louis for this special event."

The TOUCH collection by Alyssa Milano is available at the Official Cardinals Team Store, which is open seven days a week from 10 a.m. – 6 p.m. On game days, the store closes to non-ticket holders 40 minutes prior to the gates opening. For more information about the event, please contact Linda Hoernig at or Stephanie Theobald at