VOL 26 ISSUE 42, Oct. 20, 2025
Main caption: Blades (right), the Boston Bruins mascot, and Lucky (left), the Boston Celtics mascot, joined 30th birthday celebrations for the company-owned-and-operated arena on Sept. 30 in Boston.
TD Garden’s Golden Birthday Campaign, which launched for the arena’s 30th birthday on Sept. 30, delivered impressive results and strong engagement across digital channels.
Engagement highlights:
- The TD Garden Golden Birthday Sweepstakes attracted over 25,000 entries and welcomed more than 10,000 new TD Garden Insiders to its digital newsletter community.
- Through 40+ social posts, the campaign generated more than 1.6 million impressions from the sweepstakes and birthday-related content.
- The success of this campaign highlights the power of strategic collaboration and celebratory storytelling in driving brand engagement.
Watch a highlights video of the 30th birthday celebrations at TD Garden and The Hub on Causeway in Boston: