VOL 27 ISSUE 39, Oct. 5, 2026
Main caption: Tom DeLonge, blink-182 band member and founder of To The Stars brand, shows off a limited-edition merchandise crossover at Petco Park, home of the San Diego Padres and where Sportservice serves as hospitality and retail partner.
Delaware North’s retail team at Petco Park, home of the San Diego Padres, recently brought together baseball, music and street culture through a unique collaboration between the Padres, hometown Blink-182 icon Tom DeLonge and his lifestyle brand To The Stars.
The limited-edition collection launched exclusively through the Padres Team Store (which is operated by Sportservice) and To The Stars, creating excitement among fans both in-store and online.
The collection featured two exclusive New Era 59FIFTY cap colorways incorporating Padres branding and Tom DeLonge’s signature, alongside apparel offered through Homage.
To support the launch, Delaware North’s retail team created custom visual merchandising displays featuring lifestyle imagery, branded signage and dedicated fixture presentations throughout the Team Store.
A highlight of the collaboration came when DeLonge visited and shopped the Team Store during the launch event, further fueling fan enthusiasm during a Padres homestand.
The partnership generated strong store traffic and engagement, selling more than 1,300 items and achieving a sell-through rate exceeding 75%. The successful collaboration demonstrated the power of connecting the Padres brand with influential figures and touchpoints that resonate with the San Diego community.