VOL 26 | ISSUE 11 | MARCH 17, 2025
Delaware North Sportservice and Bridgestone Arena, home of the NHL’s Nashville Predators, made history earlier this month with a collaboration of epic proportions.
During the March 8 Nashville Predators vs. Chicago Blackhawks game, the team unveiled exclusive Gibson and Nashville Predators-branded guitars.
The Gibson pop-up was a collaboration between Delaware North, Gibson and apparel vendor Violent Gentlemen, bringing together music and hockey in a way that resonated with fans in the Music City.
“This collaboration was not only an exciting retail activation, but also an opportunity to work with a local vendor that deeply connects with the Nashville community and Preds fans,” said Lauren Marinaro, director of retail for Delaware North Sportservice.
For the event, the Predators provided custom designs for Gibson’s signature Les Paul and J-45 50s Faded Acoustic guitars.
Additionally, mini replicas and pic tins in the design of the Predators secondary logo were available for purchase at the Nashville Locker Room, the team’s retail store at Bridgestone Arena. The one-of-a-kind collectibles were also part of a collection with a hat, hoodie and T-shirt.
Delaware North supported the activation with onsite assistance, marketing email campaign, social media collaborations and more. Delaware North operates all food, beverage and retail services at Bridgestone Arena, including the Nashville Locker Room and streetside restaurant and bars, Pete & Terry’s Tavern and BetMGM Sports Lounge.
Main caption: Delaware North recently facilitated an impressive retail collaboration with the NHL’s Nashville Predators, Gibson Guitars and Violent Gentlemen at Bridgestone Arena, where the company serves as hospitality and retail provider.