VOL 27 ISSUE 43, November 2, 2026
The Milwaukee Brewers are World Series champions for the first time in franchise history – capping a historic season for the organization, its fans and the Delaware North Sportservice team at American Family Field.
Delaware North has been alongside the Brewers since the franchise arrived in Milwaukee in 1970, making the championship especially meaningful for a partnership that has spanned more than five decades. The moment also capped a standout season at American Family Field, which earned the No. 1 overall ranking for concessions in Major League Baseball’s Voice of the Consumer survey.
“I couldn’t be prouder of our team at American Family Field,” said Tom Barney, president of Delaware North Sportservice. “They put in an incredible amount of work throughout the season and raised their game even further when the stakes were highest. Their commitment and hard work helped make this a special experience for Brewers fans, and it’s great to see them be part of such a historic moment.”
And throughout the World Series, American Family Field remained at the center of the action, whether the Brewers were playing in Milwaukee or on the road.
For Games 1 and 2, fans packed the ballpark and purchased more than 300,000 food and beverage items, an average of nearly four items per person – as reported in Sports Business Journal. That included more than 30,000 Racing Sausages, with approximately 11,000 brats edging out 10,000 hot dogs as the top seller.
Fans also purchased more than 7,000 orders of peanuts, 3,500 pretzels and 3,000 cheese curds, along with approximately 3,000 postseason specialty items, including the Brat Rangoon, Walk-Off Burger, Monkey Bread, Thai Elote Dog, Pasty and Prime Rib. Souvenir sales, including koozies, cups and collectible baseball bats, were four times higher than during the National League Championship Series.
But the work didn’t stop when the series moved away from Milwaukee.
American Family Field hosted watch parties for all three road games, drawing approximately 32,000 fans for each game and effectively turning them into three more home-game-scale events for the Sportservice team.
Across the three watch parties, fans purchased 218,822 food and beverage items, including 13,694 hot dogs, 8,391 brats, 13,000 waters, 4,452 orders of peanuts and 4,008 pretzels.
The five events put a fitting exclamation point on months of preparation. Planning for a potential postseason run began about three months in advance, encompassing recipe development, staffing and scheduling, along with coordinating with suppliers to ensure the ballpark was stocked with enough beer and sausages.
For the two World Series games, between 800 and 1,000 team members worked at American Family Field, while several hundred culinary team members, bartenders, support staff and others began preparing days earlier. Another 40 Delaware North team members and culinary leaders traveled to Milwaukee from operations such as Lambeau Field in Green Bay, Globe Life Field in Arlington and Truist Park in Atlanta to lend a hand.
For Kevin Jezewski, Delaware North’s general manager at American Family Field, the championship was the culmination of an extraordinary effort by a team that shares Milwaukee’s passion for the Brewers.
“I couldn’t be prouder of this team and everything they put into this season and this World Series,” Jezewski said. “We knew the two games here would be an enormous undertaking, but then our team stepped right back up for three watch parties with more than 30,000 fans coming through the gates each time. That takes an incredible amount of work and commitment from everyone involved. And what made it even more special is how much our people care about the Brewers. We work here, we live here and so many of us are fans ourselves. To work this hard and then see the Brewers win their first World Series is something we’ll never forget.”
