From Reimagined Suites to Can’t-Miss Food, Retail and Amenities, TD Garden Delivers More This Season
Boston, MA (Sept. 29, 2026) – Hockey season is arriving earlier than ever in Boston this year – and TD Garden is ready for it. As the Boston Bruins return to the ice, fans will find reimagined premium suites, new food and beverage options, several new retail offerings and enhanced digital experiences throughout the arena.
In April, TD Garden announced a $100 million investment, launching the most significant premium hospitality transformation in the arena’s history. The two-year project is reimagining all 83 Boston Garden Society Suites, with the first 24 redesigned spaces debuting Sept. 29 for the Bruins’ 2026-27 home opener. Blending modern elegance with timeless architectural details reminiscent of the original Boston Garden era, the new suites feature signature archways, refined millwork, gold accents and marble finishes. A reconfigured layout enhances hosting, dining, and viewing of the action happening inside the arena. An elevated culinary program from Patina Group, Delaware North’s premium restaurant and catering division, further raises the hospitality experience for Boston Garden Society members and their guests.
“The debut of our newly transformed suites marks the first visible milestone in TD Garden’s $100 million investment and offers a glimpse of the next generation of premium experiences still to come, including our Level 3 event-level clubs,” said Glen Thornborough, President of TD Garden and EVP/COO of the Boston Bruins. “As one of the industry’s leading sports and entertainment venues, we remain focused on setting new standards through innovative amenities, elevated culinary offerings and exceptional fan experiences that continue to raise the bar – and this season is no exception.”
As TD Garden remains one of the busiest arenas in the world, parent company Delaware North and the Jacobs Family continue to invest in the future of the fan experience. Together with the Boston Celtics and the Boston Bruins and in partnership with the Rockwell Group, sights are set on a major transformation of the arena’s event-level club offerings in 2027. The move reflects a major trend in reshaping sports and entertainment venues – one where curated, close-to-the-action hospitality spaces are designed to deliver compelling experiences steps away from the action on the ice, parquet or stage.
A TASTE OF TD GARDEN
Delaware North Sportservice, TD Garden’s food, beverage and in-arena retail provider, is ready to showcase the next chapter in game-day dining with new concepts and items. In addition to several new stands and menu items from the in-house culinary team, the arena has added a few well-known brands to the lineup. Classic roast beef sandwiches and cheese fries can be found at the Kelly’s Roast Beef stands on Level 4 Loge concourse at the JetBlue Runway and Level 7 Balcony at On Causeway. Guests will also be happy to know that a fan-favorite, New England Clam Chowder, has returned to the Level 4 Boston Common stand courtesy of new partner Blount’s Clam Shack.
Other additions to the concourse include Causeway Craves, an all-new stand featuring sweet treats and bubbly beverages that will be the new highlight in game-day fare. Located on TD Garden’s Level 4 Loge concourse, this stand will offer crave-worthy items such as Dirty Sodas, Boozy Milkshakes (also available in non-alcoholic), Gifford’s Ice Cream, Slushies and Boba Tea.
TD Garden is also proud to announce a second Allergen-Friendly location for those who have food sensitivities or those who are looking for gluten-free, vegan or vegetarian alternatives to traditional offerings. The Allergen-Friendly stands at TD Garden offer items such as Salads, Coconut Chicken Curry Rice Bowl, Teriyaki Chicken Rice Noodle Bowl, Yucca Fries and Falafel, which can be added to any salad as an additional plant-based protein option.
This season will also feature a new and improved menu at the Taqueria and Back Bay BBQ stands. Lead by executive sous chef Elizabeth Hernandez, these revamped menus now include ingredients made from scratch, and all new protein
selections that are seasoned, smoked and prepared entirely in-house daily. Even the tortillas have been updated from flour to corn to create a more authentic street taco experience for guests at TD Garden. Fans can enjoy new, authentic flavors and a variety of fresh, new dessert options including Churro Chips at Taqueria and Strawberry Shortcake at Back Bay BBQ.
CONCESSION COLLECTIBLES
Now guests can preserve their TD Garden memories with collectible cups, containers and straws, while also enjoying a delicious snack or beverage. These items will be available on opening day and later in October:
Souvenir Ice Cream Goalie Mask:
- Level 4 | Ice Cream Cart at Loge 9 & Causeway Crave at Loge 16
- Level 5 | Society Provisions Gelato Stand
- Level 7 | Ice Cream stand at Balcony 328
- Souvenir Reusable Straw – any stand that serves soft drinks
- Souvenir Draft Beer Hockey Glove – dropping in late October
Fans are encouraged to download the Bruins + TD Garden Mobile App to get the latest announcements on concession collectible locations and exclusive drops throughout the season. o get the latest announcements on concession collectible locations and exclusive drops throughout the season.
BRUINS + TD GARDEN APP ENHANCEMENTS
Building on the successful relaunch of the Bruins + TD Garden app, TD Garden continues to elevate the digital experience for fans, whether they’re inside the arena or following along from home. In addition to seamless ticket management, a fully integrated Boston Bruins experience, access to TD Garden’s event calendar and mobile wallet, fans can now access live Bruins and Celtics radio broadcasts, an MBTA live train tracker, NHL out-of-town scores and exclusive in-app giveaways. The app will also automatically switch to a Celtics-branded home game experience when TD Garden Mode is activated for Celtics games, creating a more immersive and personalized experience year-round. Download the Bruins + TD Garden Mobile App and learn more at https://www.tdgarden.com/venue-info/mobile-app.
TD CARDHOLDERS HAVE MORE REASON TO CHEER HERE
TD Cardholders score big at TD Garden through the TD Perks program. Fans are reminded this season that having an eligible TD credit or debit card provides the following benefits at TD Garden:
- $20 credit in Bruins + TD Garden app when eligible TD card is added to the mobile wallet.
- 15% discount at the ProShop powered by ‘47 and at SHOPBOS in-arena retail stores.
- Free popcorn at any Hub Hot Dog stand.
- Complimentary service at TD Garden Event Bag Check.
- Dedicated concession lane at Back Bay BBQ stands.
- Access to free passes at the Sports Museum and Boston Bruins Heritage Hall.
- Terms and eligibility apply. Learn more at tdgarden.com/tdperks.
All fans are invited to stop by the TD Fan Cam on Balcony Level 7, where they can strike a pose with Lucky, Blades and Bruins players at the newly upgraded selfie kiosk and then send and share their photos for free.
FRESH FITS FOR GAME DAY
Gear up for the season with the latest Bruins and Celtics merchandise at the ProShop powered by ’47, located on Level 1 of TD Garden, or shop anytime at https://bostonproshop.com/. These outlets are fans’ main hub for the widest selection of officially licensed and authentic NHL and NBA merchandise, featuring brands such as Fanatics, ‘47 and Nike. Bruins fans can also own a piece of team history through Bruins Authentics, featuring official game-used and team-issued memorabilia. Stay up to date on new arrivals, exclusive releases and special offers by signing up for the ProShop newsletter at https://bostonproshop.com/signup/.
Inside the arena, Shop Society on Level 5 continues to elevate the shopping experience for Boston Garden Society members with limited-edition, locally licensed collaborative collections from UNRL and Crew Dog alongside fan-favorite brands such as Peter Millar, Rhone and Varley. Meanwhile, SHOPBOS stores on Levels 4 and 7 will offer the season’s most popular team gear, including TD Garden exclusives.
TD Garden’s in-house apparel brand, Garden Threads, will debut a new six-piece collection to kick off the Bruins season, followed by a fresh release for the Celtics home opener on October 23. The six-piece collection pairs modern design with vintage tones drawn from Bruins history. The latest Garden Threads collections will be available at the ProShop powered by ’47 and all in-arena retail locations.