Skip to Main Content
Back to New Releases

Mastercard launch of frictionless retail technology solutions features planned Delaware North stores

Mastercard’s recent announcement of a new suite of frictionless solutions for retailers to reimagine their physical shopping experiences featured Delaware North and the company’s plans to begin using the technology at select Sportservice locations.

The announcement garnered significant media coverage that included Delaware North, including stories on and

Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI (Artificial Intelligence) Powered Drive Through solutions deliver low-touch, high-engagement experiences for retailers and the end consumer.  

“Mastercard is deploying these new solutions with leading retailers and sports, entertainment and hospitality partners such as Circle K, Delaware North, Dunkin’ and White Castle at a time where consumers are increasingly looking for touch-free ways to transact and interact in the physical setting,” the Mastercard release said.

According to Mastercard’s “Recovery Insights: Shift to Digital” report, in-person shopping remains a draw, though consumers are seeking offerings that bridge the physical and digital to streamline the overall experience.

The Shop Anywhere platform, supported by AI and computer vision technology partner Accel Robotics, enables retailers to create simple, personalized shopping experiences in stores based on consumers’ needs and without compromising privacy. 

The Shop Anywhere platform improves the speed of the shopper journey by eliminating existing points of friction through robust inventory and participating shopper analytics – offering consumers no wait, no checkout lines, and secure payments. Shop Anywhere can also give shoppers access to stores outside of normal opening hours if selected by the retailer, in addition to unique and exclusive merchandise. 

“With the health and safety of our guests and employees being our top priority in the pandemic and as part of our ongoing commitment to innovation, Delaware North has turned to a well-recognized industry leader in Mastercard to help us deliver a frictionless, safe and secure experience for our guests,” said Jeff Wilkinson, Delaware North’s chief information officer. “With a great partner like Mastercard, we’re excited to activate this new contactless capability this fall at select Delaware North Sportservice locations.”