The Boston Bruins, owned by Delaware North chairman Jeremy Jacobs, on June 5 announced Marco Sturm as the 30th head coach in the National Hockey League (NHL) team’s history.
The Boston Bruins officially introduced Sturm during a June 10 press conference inside the office tower at The Hub on Causeway adjacent to company-owned-and-operated TD Garden.
“Marco impressed us at every step with his preparation, clarity and passion,” said Don Sweeney, general manager of the Boston Bruins. “As a former Bruin, he understands what this team means to the city and our fans. We’re embracing a new direction with Marco behind the bench and are confident his energy, standards and commitment to a competitive, hard-nosed brand of hockey reflect exactly what Bruins hockey should be.”


The Boston Bruins held a press conference welcoming Marco Sturm as the 30th head coach of the NHL team. Pictured at right: Boston Bruins General Manager Don Sweeney (right) welcomes Sturm to the team.
Sturm brings a diverse coaching background to the team, most recently serving as head coach for the AHL’s Ontario Reign from 2022 to 2025, guiding the team to three consecutive playoff appearances.
He previously served as an assistant coach for the NHL’s Los Angeles Kings, where he contributed to the team’s return to the playoffs in 2022. Internationally, Sturm made history as head coach of the German Men’s National Ice Hockey Team, leading them to a silver medal at the 2018 Olympic Winter Games.
Sturm thanked Sweeney, Bruins President Cam Neely and Bruins CEO and Delaware North CEO Charlie Jacobs.
“I’m incredibly honored to be named head coach of the Boston Bruins,” Sturm said. “I want to thank Charlie Jacobs and the Jacobs family, Cam Neely and Don Sweeney for trusting me with this opportunity. Boston has always held a special place in my heart, and I know how much this team means to the city and to our fans. I’ve felt that passion as a player, and I can’t wait to be behind the bench and feel it again. I’m excited to get to work and do everything I can to help this team succeed.”
A former NHL forward, Sturm played 938 career games, including time with the Boston Bruins. Sturm is remembered for scoring the winning goal in overtime at the 2010 Winter Classic between the Boston Bruins and Philadelphia Flyers at Fenway Park.
Sturm leads all German-born players in NHL games played and ranks second in both goals and points. He also represented Germany at three Olympic Games, four IIHF (International Ice Hockey Federation) Men’s World Championships and the 2004 World Cup of Hockey.