BUFFALO, N.Y. (March 19, 2026) – College basketball’s biggest stage is coming to Buffalo as March Madness returns to KeyBank Center, bringing NCAA Tournament action and electric fan energy. Sportservice, the sports hospitality division of Delaware North, is bringing a lineup of game‑day food and beverage specials designed to elevate the experience from tip‑off to the final buzzer.
To celebrate the tournament, KeyBank Center will feature limited‑time March Madness‑themed menu items available throughout the arena, including:
- Honey Nut Hoops Shake – Honey Nut Cheerios, Tim Hortons Timbits, Perry’s vanilla ice cream and a basketball lollipop blended into a fan‑favorite shake.
Available at Let’s Dough locations. - Basketball Cookie Ice Cream Sandwich – Perry’s Let’s Dough Buffalo ice cream sandwiched between two basketball‑frosted sugar cookies.
Available at Let’s Dough locations and Club Level. - Loganberry Cheesecake Parfait – Creamy cheesecake layered with loganberry compote and graham cracker crumble.
Available at Perry Market, 300 Level Market and Club Level. - One‑Foot Papas Locas – Waffle fries topped with queso, three‑meat chili, corn salsa, cotija cheese, jalapeños and cilantro.
Available at Blue Line Fryer. - Strawberries & Cream Fruity Pebbles Milkshake – Perry’s strawberry and vanilla ice cream blended with Fruity Pebbles, strawberry syrup, whipped cream and colorful crunch.
Available at Shake It Up on the Club Level. - Bacon Ranch Pickle Pizza – Pizza topped with creamy garlic sauce, mozzarella cheese, dill pickles, bacon and a ranch drizzle.
Available at Corner Market on the Club Level. - Reuben Egg Rolls – Corned beef, sauerkraut, Swiss cheese and Thousand Island dressing, wrapped and fried to perfection.
Available at Fryer’s Club on the Club Level. - Stacked Nacho Burger – All‑beef patty topped with queso, tortilla chips, guacamole, pico de gallo and pickled jalapeños on a brioche bun.
Available at Corner Market on the Club Level.
