Todd Merry is chief marketing officer for Delaware North, a global leader in hospitality and entertainment with operations at high-profile places such as sports and entertainment venues, national and state parks, cultural landmarks, destination resorts and restaurants, airports, and regional casinos.
In his position, Merry oversees Delaware North’s strategic global marketing efforts, spanning all of its operating companies and locations in the United States, United Kingdom and Australia.
One of Merry’s primary responsibilities is guiding the company’s customer-centric mission as Delaware North serves nearly a half-billion customers each year in locations such as TD Garden in Boston, Kennedy Space Center Visitor Complex, Grand Canyon National Park and dozens of other travel, sports and gaming destinations around the world.
He also leads all sales, marketing, public relations and corporate communications efforts throughout the company’s global operations, while developing a strategy for effectively using the company’s customer data and technology to further its business objectives. Additionally, Merry oversees Delaware North’s efforts in the esports segment, including a partnership with the iconic franchise Dignitas.
Merry has more than 30 years of business and marketing experience. Prior to joining Delaware North in 2012, he was vice president of global marketing strategy and integrated programs for Unisys Corp. Merry has also served as vice president of customer insight and strategy for BJ’s Wholesale Club Inc., vice president and director for Digitas Inc. and strategy partner for Miller Bainbridge and Partners in London, England.
Merry received a bachelor’s degree in classics and physics from Middlebury College and an MBA in international marketing from Boston University.