BUFFALO, N.Y. (Nov. 5, 2014) – Delaware North, a global leader in hospitality and food service, today announced the launch of a new global brand identity as the company prepares to celebrate its 100th anniversary in 2015.
“Our new brand identity further evolves our mission of being one unified brand with one compelling vision for our future,” said Jerry Jacobs Jr., principal of Delaware North.
“Delaware North’s portfolio includes some of the most iconic and special places – venues and operations in the world with more than half a billion customers with incomparable service by our more than 60,000 associates. As such, our brand identity should be equally as world-class. So we created a logo that is forward-thinking and visually inventive. This is important as Delaware North is focused today more than ever on innovation and creativity. We think it is also reflective of our passion in delighting our guests and our strong foundation and commitment to partnership,” Jacobs said.
The company will now be known simply as “Delaware North” – no longer as “Delaware North Companies” – and has ended the use of the acronym “DNC” in its logo.
In addition, the majority of its operating companies, which previously had been identified as “Delaware North Companies Parks & Resorts,” for example, will also be known as “Delaware North.” When appropriate, Delaware North will reference its operations as being in the sports, travel hospitality, parks, resorts, restaurants and catering, gaming, and specialty retail industries.
The only exceptions will be Delaware North Sportservice – given its historical importance as the company’s original operating company and brand recognition in the sports industry – and Delaware North’s most recent acquisition, Patina Restaurant Group, a leader in the premium segment of the restaurant and catering industry.
Delaware North Sportservice will also use the new Delaware North logo but with the addition of “Sportservice” in script below it. Patina Restaurant Group will continue to use its logo.
A complete switchover of branded elements used in Delaware North’s worldwide operations has begun, with completion anticipated by September 2015, when the company moves into its new global headquarters.
About Delaware North
Delaware North is one of the largest and most admired, privately-held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service with operations in the sports, travel hospitality, restaurants and catering, parks, resorts, gaming and specialty retail industries. Its portfolio includes high-profile venues ranging from sports stadiums, entertainment complexes, national parks, restaurants, airports, and some of the top regional casinos in the country. The company also owns a selection of award-winning destination resorts, as well as a series of premium restaurants and catering services that are leaders in the industry. Delaware North has annual revenue exceeding $3 billion with 60,000 employee associates serving half a billion guests in the United States, Canada, the United Kingdom, Australia, New Zealand, and Asia.