Delaware North this week announced it has formed a joint venture with leading Belgian gaming and sports betting partner GAMING1.
The joint venture, Gamewise, will use GAMING1’s proprietary sports betting and casino platform and product technologies to deliver turnkey digital gaming solutions to licensed operators in North America. As part of the partnership, Delaware North will offer its mobile iGaming brand, Betly.com, exclusively through the partnership in all new markets where it operates land-based casinos.
In addition to Delaware North’s gaming and hospitality expertise, Gamewise will be powered by GAMING1’s omnichannel technology solution and partnership model that has been honed for over a decade in fully regulated markets around the globe. GAMING1 will also provide its library of proprietary game content exclusively through the joint venture.
Gamewise will bring to market a modular and flexible sports betting and casino platform that provides a seamless betting and gaming experience with superior gamification capabilities, full land-based integration, localized bet pricing and market-leading bet acceptance ratios.
“Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space,” said Luisa Woods, vice president of marketing for Delaware North’s gaming division.
“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimize the resource impact on their core business. We believe this is exactly what the market has been looking for.”
GAMING1 is one of the European gaming industry’s largest operators, with over 42 gaming halls and casino resorts in Belgium, France and Switzerland, as well as market leading online casino and sports betting operations in several regulated markets around the world.
GAMING1 has a long history of working with land-based gaming operators in regulated markets to create omnichannel gaming experiences.
“Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world,” said Victor Araneda, chief business development officer at GAMING1.
“We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at GAMING1 to partner with a company of the calibre and stature of Delaware North as we enter the North American market. Our companies share a partnership philosophy rooted in a client-oriented approach and based on a common understanding of the value of local brands and the bond between traditional operators and their customers.”
Its land-based partners in regulated markets operate across Belgium, Switzerland, Spain, Portugal, France, Serbia, Peru and Colombia.
GAMING1 is also an innovative game development studio, supplying a host of major operators with its dynamic and immersive games portfolio. The company, which leverages its own technology, has over 1,200 employees.