Rebranded as Lucky North® Rewards, program now features longer tier-earning
and benefit-use periods, expanded benefits and new national and local partnerships
BUFFALO, N.Y. (March 27, 2025) – Delaware North, a global hospitality and entertainment company, is excited to announce the launch of its greatly expanded and enhanced player rewards program for its U.S. casinos and other gaming properties.
The new Lucky North® Rewards, formerly Lucky North Club®, features twice as long tier-earning and benefit-use periods, expanded on-property and destination benefits and new national and local partnerships for discounted and complementary experiences. Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities and travel packages.
“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones,” said Nathan Holobowski, vice president of marketing for Delaware North’s gaming division. “Our players will earn rewards more easily and enjoy a greater experience at our casinos – as well as more and better additional experiences as a result of their participation.”
Lucky North® Rewards has nearly 2.5 million players as members across Delaware North’s gaming portfolio of casinos and gaming venues, most of which are both owned and operated by Delaware North:
- Southland Casino Hotel, West Memphis, Ark., near Memphis, Tenn.
- Wheeling Island Hotel-Casino-Racetrack, Wheeling, W.Va.
- Mardi Gras Casino & Resort, Cross Lanes, W.Va., near Charleston, W.Va.
- Finger Lakes Gaming & Racetrack, Farmington, N.Y., near Rochester, N.Y.
- Hamburg Gaming, Hamburg, N.Y., near Buffalo, N.Y. (operate only)
- Gate City Casino, Nashua, N.H., 50 minutes from Boston
- Daytona Beach Racing & Card Club, Daytona Beach, Fla.
- Orange City Racing & Card Club, Orange City, Fla., near Orlando
Earlier this year, all previous Lucky North Club accounts were automatically changed to active Lucky North® Rewards accounts with no changes to point balances or other aspects.
Highlights of the new Lucky North® Rewards program:
Longer Tier-Earning and Benefits-Use Periods
Lucky North® Rewards features 12-month tier-earning and benefits-use periods – double the previous six-month periods.
Some point-earning ratios and tier thresholds were adjusted, with tiers at select locations up to 40% easier to earn status. The tiers remain the same: Ruby (base level), Emerald, Sapphire, Diamond and Black Diamond. Players will earn and receive benefits over a full calendar year as a result. While enjoying the benefits they have earned, players will also be earning toward status for the following year.
Rather than waiting for the next benefit period to begin, members will now be able to upgrade status as soon as they earn it and enjoy it for the remainder of the current year as well as next full year – further extending benefits.
New Partnerships
Lucky North® Rewards has partnered with iconic national brands to unlock exclusive benefits and experiences beyond the casinos:
- Carnival Cruise Line®: Players can receive a complimentary or discounted cruise annually based on tier for unforgettable vacations on land and sea.
- Fontainebleau Las Vegas: Players can receive complimentary or preferred room rates for stays at the new casino featuring world-class dining, vibrant entertainment, industry-leading wellness and 3,644 luxury rooms and suites.
- 1-800-Flowers Family of Brands: Lucky North® Rewards members receive a 20% discount to access leading brands such as Shari’s Berries, Harry & David and The Popcorn Factory.
Throughout 2025, it is expected that additional national partnerships, as well as regional and local partnerships specific to individual Delaware North casino and gaming property markets, will be introduced.
More Travel Destinations
The highly successful Lucky North® Destinations program has added several more Delaware North-operated travel destinations for players at Delaware North casinos and other gaming venues to experience via complimentary and discounted visits.
Players have access to 16 different destinations, including The Squire at Grand Canyon, a Holiday Inn Resort; Tenaya at Yosemite, Delaware North’s full-service resort just outside Yosemite National Park; Gray Wolf Inn & Suites, Holiday Inn West Yellowstone and Yellowstone Park Hotel, West Yellowstone, Mont.; Southland Casino Hotel; Courtyard Titusville Kennedy Space Center; and discounted single-day admission to Kennedy Space Center Visitor Complex, which Delaware North operates for NASA.
Expanded Benefits
Through Lucky North® Rewards, players can qualify for various gaming offers, hotel stays, gifts, dining, casino amenities and travel packages – with additional benefits being added throughout 2025 via new local and national partnerships.
The debut of Lucky North® Rewards brought an expanded lineup of benefits. Specific benefits vary somewhat by property, but among the benefits are complimentary and discounted on-property hotel stays, including VIP check-ins and late check-out; casino promotions such as birthday, anniversary and tier-match status with other Delaware North gaming properties; priority on-property restaurant reservations and discounts; and complimentary valet parking; as well as the travel destinations and national partnerships.
Hero Program
Debuting later this year, active-duty military, veterans and first responders with proper ID can receive a specially designated Lucky North® Rewards card and immediate elevation to the Emerald tier if not already qualified. Property-specific benefits will also be available.
About Delaware North Gaming
Delaware North is one of the most innovative gaming operators in the United States, specializing in regional venues with slots and video gaming machines, table games, poker rooms, full-service restaurants, retail shops and hotels. We have gaming destinations in New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio and Illinois, as well as in Australia. We are also the lead consultant on the Catawba Nation’s $700 million casino resort project in North Carolina. Our interactive division operates mobile sports betting and iGaming in several states, and we also own and operate Ruby Seven Studios, a leading developer of social casino gaming applications.
About Delaware North
Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels, and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.