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Delaware North Companies’ American Fare Wins The Hearts of Fans at First NFL Game at New Wembley Stadium

International concessionaire’s hot dogs and hamburgers sell like hot cakes

BUFFALO, N.Y.(Nov. 7, 2007) – A sellout crowd of 81,176 fans watched as the Miami Dolphins took on the New York Giants at London’s Wembley Stadium on Oct. 28 – the first regular-season National League Football (NFL) game to be played outside of North America. But the sell-out crowd was also met with a match-up of another kind. Delaware North Companies, international concessionaire and exclusive caterer for the prestigious Wembley Stadium, brought traditional British fare head-to-head with American favorites that define the football experience.
“We were prepared for a toss-up, but sales during the landmark game showed traditional American cuisine won with a shutout,” said Andrew Taylor, general manager, Wembley Stadium. “In fact, out of the top four selling food items, we counted three American winners: 2,851 hot dogs; 9,143 hamburgers; and 2,008 nachos were sold.” 
Overall sales numbers (below) reflect the “stats” of the culinary competition. Several British provisions also ranked high, namely, Carlsberg, the stadium’s official beer of which 85,700 servings were sold.
Other in-demand selections included:


  • Water (500 milliliters) – 6,513
  • Chocolate Bars – 4,804
  • Coffee – 4,653
  • Cheeseburgers – 4,398  
  • Cheeseburger Meals – 4,090
  • Tetley Pint – 3,905
  • Salt & Vinegar Crisps – 3,796
  • Coca-Cola (22 ounces) – 3,764
  • Popcorn – 1,917
  • Chicken Wings – 775
  • Footlong Dogs – 624
  • Candy Floss – 613
  • Quarterback Burgers – 602


“Our passion for shaping the sports-fan experience in the United States spans 90 years,” said Jonathan Tribe, managing director, Delaware North Companies International. “Entertaining the tastes of multi-national fans has been a natural progression for us, and it’s an honor as American football hits a major milestone in bringing the joy of the game to fans around the world. It’s a great build on our international expertise.”

The New York Giants beat the Miami Dolphins 13-10 on October 28, as the NFL began its new international series of regular-season games. Up to two games will be played outside the United States each season for the next five years as part of the NFL’s International Series.