Todd Merry, Delaware North’s chief marketing officer, was featured on Buffalo Business First’s “C-Level Executive Awards” list for 2025, which recognizes Western New York’s most effective business leaders.
Editor-in-chief Michelle Cioci Adams notes the qualities necessary for a leader to be considered for the list:
“They have to be innovators in their organizations. Role models for staff and peers. Standard-setters in their industries. And, most of all, leaders – whether publicly or behind the scenes – in our community.”
Merry joined Delaware North in 2012 after serving as vice president of global marketing strategy and integrated programs for Unisys Corp and has played an integral role in the growth and transformation of Delaware North’s marketing strategy and team.
Delaware North Chief Marketing Officer Todd Merry (center) was named to the Buffalo Business First 2025 C-Level Executive Awards list. Pictured with Merry at the recognition event are Delaware North leaders (from left to right) Lindsay Truesdell, director of partnership marketing; Katie Gorman, director of corporate social responsibility and strategic initiatives; Valerie Banks, administrative assistant; Glen White, director of corporate communications; Charlie Roberts, director of public relations; and Holly DiCostanzo, vice president of marketing and customer insights.
An excerpt from his feature in the special edition of Buffalo Business First is below:
“Over 13 years, Merry has transformed Delaware North’s formerly modest marketing function with a dozen staffers into an organization of more than 100 people.
He oversees the $4.4 billion company’s strategic marketing efforts, which span its operating companies in nearly 200 locations across three continents.
He guides the company’s customer-centric mission as Delaware North serves nearly a half-billion guests each year.
When asked how his industry has changed, Merry said:
“As someone who grew up in data-driven marketing, to see all of marketing being driven by data and insights now is gratifying. It doesn’t mean that creativity is dead, but that data and insights have taken their rightful place alongside creativity as critical skills for a successful marketer.”