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ARLINGTON, TEXAS (July 9, 2024) – Delaware North, a global leader in hospitality and entertainment, is poised to deliver an exceptional food, beverage and retail experience at the 2024 MLB All-Star Game at the Texas Rangers’ Globe Life Field.
From premium clubs to local restaurant partners, freshly prepared poke bowls, onsite smoked brisket, street tacos, a vast selection of merchandise and technology that makes shopping a breeze – it’s a whole new ballgame as compared to 1995, when the Midsummer Classic was last played in Arlington.
For Delaware North, the Rangers’ hospitality and retail partner since 1994, it’s an opportunity to showcase the evolution of the fan experience, said Casey Rapp, the company’s general manager at Globe Life Field.
“We are thrilled to bring a top-tier culinary and retail experience to fans at the All-Star Game,” Rapp said. “Our goal is to blend innovative offerings with beloved ballpark classics, creating memorable moments for every attendee. This event highlights our shared commitment with the Rangers to enhancing the fan experience and setting a new standard in sports hospitality.”
FOOD
Delaware North will be supplementing its onsite culinary team with more than 20 chefs from across the company, including locations throughout professional sports, airports and premium restaurant locations.
Among the visiting chefs is Yuhi Fujinaga, who oversees the company’s award-winning restaurant operations in Disney Springs at Epcot at Walt Disney World. Fujinaga, a chef and director of operations for Delaware North’s Patina Restaurant Group division, will be creating fresh Asian Poke Bowls (steamed rice with ahi tuna, cucumber, mango, edamame, ginger, avocado, green onions and wonton chips).
The poke station, which will rely on a pair of 200-pound tunas that were flown in special for the event, is one of several new activations within the West Marketplace on the 100-level concourse near Section 106.
The market will also feature South Street Tacos (three per order with choice of shaved pork, carne asada or chicken) and the Texas Steak Sandwich, which includes Nolan Ryan Black Angus Ribeye rubbed with serrano pepper and coffee blend, grilled on a Santa Maria Grill (custom made by M&M BBQ in Tool, Texas) and topped with cilantro chimichurri and served on ciabatta.
The South Street Tacos will be prepared onsite by Oscar Breton Echeverria Gonzalez, owner of the popular Tacos Vitali taqueria in San Antonio. Additionally, TikTok star StaleKracker will be onsite preparing his recipes for Classic Jambalaya at the Home Run Derby and Cajun Pasta at the All-Star Game.
Other new items include Tejas Cheesesteak (thinly sliced roast beef smothered in melted white cheese, peppers and onions on a hoagie roll; available at Sections 128 and 229) and the Lone Star Frito Pie Dog (a foot-long hot dog topped with Texas chili, Fritos, queso, sour cream and jalapenos; available at Sections 104, 121 and 225).
The Three Strike BoomBox (a 2-foot bed of waffle fries topped with Texas chili, brisket, pulled pork, pico de gallo, lettuce and jalapenos) will join the 2-foot-long family of the Boomstick Hot Dog and Boomstick Nachos, available at the Texas 24 stand at Section 132.
Arlington Eats, which is located near Section 101 with a rotation of Arlington-based restaurants, will feature Shrimp Doc for the Home Run Derby and All-Star Game. Hurtado Barbecue, which made its debut at Arlington Eats in 2022 and became the official barbecue partner at Globe Life Field in 2023 with a standalone location at Section 141, has opened a second “Express” location in the Upper Concourse near section 201. Hurtado locations will feature a Loaded Cornbread Muffin, which was created special for the All-Star Game festivities.
Guests of Globe Life Field’s suites will enjoy premium packages to include fresh-made sushi, elegant charcuterie displays and other elevated fare.
BEVERAGE
Fans will have their choice of everything from live mixologists to canned mixed drinks and even robot bartenders during the All-Star Game.
Cutwater mixed drink lovers will have their choice of flavors (Lime Margarita, Mango Margarita, Pina Colada and Tiki Rum Mai Tai) from carts at Sections 112, 110, 125 and 225. Anheuser-Busch’s iconic Budweiser, Bud Light and Michelob ULTRA will also be available.
Casamigos will be a featured brand at several bars throughout the ballpark.
A bourbon cart will be on the Classic Suite Level and lower concourse offering high-end selections of bourbon.
RETAIL
Delaware North’s retail selection for the All-Star Game will feature top brands, ranging from luxury to everyday wear. All 30 MLB teams will be represented in the Grand Slam Team Store, along with exclusive All-Star 2024 merchandise from Nike, New Era, ’47 Brand, Onward Reserve, Pro Standard, La Lumiere NY and Lusso.
Fans on the club level can shop at a Peter Millar pop-up, offering luxury quarter zips, polos and lightweight sweatshirts for men, women and kids. Located at Section LC08 (adjacent to the Lexus Club), this is the first time the brand has been featured at an MLB event.
Wild Collective, a Las Vegas-based brand, has created a premium MLB All-Star collection with fashion-forward items such as denim zip-up jerseys, oversized hooded sweatshirts and sequin crop-tops. Fans can also represent the Texas Rangers with the style and performance of Travis Matthew, including polos, quarter-zips and T-shirts. Both collections can be found in the Lux Store on the suite level at Section 219.
Tiny Turnip, created by illustrator Rachel Luzi and designer Jalynne Crawford, offers women’s and children’s designs that capture the spirit of the All-Star Game and the heart of Texas. These products will be available in the Grand Slam Team Store at Section 134.
WinCraft Pin Trading continues the timeless tradition of “take a pin, leave a pin,” with 26 unique All-Star collectible pins available for fans. This portable outpost will be at Section 109.
Other retail activations include the Jersey Coaster at Section 140 that allows fans to create customized jerseys. A new container store located in the North Plaza by the north entrance of the stadium. The shop will be accessible all weekend to allow excited fans to get their hands on great All-Star gear, even if they are unable to attend the game.
SUSTAINABILITY
Delaware North is dedicated to sustainability and responsible stewardship. At the All-Star Game, the company’s proprietary GreenPath® stewardship platform will be at the forefront, ensuring a strong focus on environmental sustainability and corporate social responsibility.
In line with its ongoing efforts, Delaware North will donate surplus food from the All-Star Game to local nonprofit Mission Arlington. This initiative ensures that unused food from the event will help resupply local food pantries, providing essential support to the community.
Delaware North and MLB are prioritizing local sourcing to minimize carbon emissions associated with transportation. By collaborating with Texas-based vendors, Globe Life Field will feature fresh, locally sourced ingredients, offering fans an authentic taste of the Lone Star state while reducing the event’s environmental footprint.
To further enhance sustainability, Delaware North has partnered with Waste Management to implement comprehensive recycling programs. All plastic from retail shipments, as well as cardboard and grease, will be recycled. Coca-Cola will also support these efforts by providing plastic and aluminum recycling units, encouraging fans to responsibly dispose of their waste.
Fans attending the All-Star Game will have an added incentive to recycle through the innovative CYCLE reverse vending machine (RVM), located near Section 125. By inserting empty beverage containers into the RVM and scanning a QR code, guests can instantly find out if they’ve won a prize.
TECHNOLOGY
Already a hub for the latest and greatest in ballpark technology, Globe Life Field will have even more innovative activations for the All-Star Game – including the first robot bartender in a stadium.
ADAM, a revolutionary robot combining AI, advanced sensors and two robotic arms to create a wide range of customizable drinks, is making its Globe Life Field debut slinging cocktails. Located at a concessions bar adjacent to the entrance of Section 111, ADAM will be serving drinks in partnership with a team of human bartenders, offering an efficient and entertaining experience for fans. ADAM will be serving classic beverages, from Lemon Drops to Whiskey Sours, as well as a selection of mocktails.
ADAM is one of many AI-driven service robots from Richtech Robotics Inc., a Nevada company and provider of collaborative robotic solutions specializing in the service industry, including the hospitality and healthcare sectors.
Rotender is another automated cocktail option that will be available near Section 125. Guests choose a liquor and a mixer, and the Rotender will fill their cup with the selected cocktail in as little as 30 seconds.
Globe Life Field is home to a wide range of innovative fan solutions, including using Amazon’s Just Walk Out technology for both food and beverage and retail locations. Self-serve cotton candy and self-serve popcorn are also among the interactive options that fans have at the ballpark. Farmer’s Fridge, a fresh-food vending machine, will have its healthy salads, sandwiches and bowls at the ready for fans looking for lighter fare.
Mashgin self-checkout stations use AI and cameras for touchless checkout, ensuring fans can get back to the game quicker. Mobile ordering is also available for most offerings in concession areas.
Delaware North is no stranger to providing high-quality food and beverage service at major sporting events. The company has been providing foodservice for Major League Baseball since 1930 and currently operates at 10 MLB ballparks, four NFL stadiums, eight NHL arenas, two NBA arenas and two in Major League Soccer. Outside of the U.S., Delaware North services venues such as Wembley Stadium, Emirates Stadium, London Stadium and Pride Park Stadium in the United Kingdom, along with Melbourne Cricket Ground (Australia) and Sky Stadium (New Zealand).