04.19.2010
Delaware North Companies Sportservice and Lettuce Entertain You bring innovative Chicago eatery to ballpark to broaden concessions menu for White Sox fans
CHICAGO (April 19, 2010)Delaware North Companies Sportservice has partnered with Lettuce Entertain You to bring the Chicago-based restaurant group’s popular Wow Bao concept to Chicago White Sox fans at U.S. Cellular Field.
 
Sportservice, the concessions and retail provider for the White Sox at the ballpark, is operating a Wow Bao portable concessions cart in the main concourse in left field. Sportservice is selling three types of bao – steamed Asian buns filled with savory meats and vegetables – a popular portable snack in Asia eaten like a sandwich. Some have called it a modernized version of the ancient Chinese dim sum.
 
For $5, fans at U.S. Celluar Field can purchase a combo two-pack with one teriyaki chicken bao and one barbeque pork bao, or a vegetarian two-pack with two whole wheat edamame bao. Because they are steamed, each bao is less than 200 calories.
 
“Bao are a fantastic ballpark food option because they are easy to carry around and eat at your seat, they’re healthy and they taste great,” said Richard Dobransky, Sportservice’s vice president of food and beverage.
 
Lettuce Entertain You operates three Wow Bao restaurants in Chicago, including in the main entrance to Water Tower Place. The restaurants feature a variety of bao, potstickers, rice bowls and even breakfast bao.
 
"At Lettuce Entertain You we are dedicated sports fans, so we are very excited to be able to have Wow Bao at U.S. Cellular field,” said Kevin Brown, president and CEO of Lettuce Entertain You, which owns the Wow Bao concept. “Their great price and variety of flavors make them a fun, portable snack to enjoy during a Chicago White Sox Game! With baos at the ballpark, we are adding a delicious new dining tradition at the game.”
 
Sportservice, which also operates concessions and premium dining at Soldier Field, has consulted with Lettuce Entertain You on various food and menu initiatives for a number of years.
 
“We are thrilled to be partnering with Lettuce Entertain You on their Wow Bao concept in Chicago and look forward to bringing it to other sports venues across the country,” Dobransky said.
 
Dobransky said the Wow Bao concept is just one of the many innovative and healthy concepts that Sportservice has brought to its locations in recent years. The company has opened grab-and-go concessions at Progressive Field in Cleveland and several other ballparks offering salads and other healthy options and last season opened a fresh fruit stand at Cincinnati’s Great American Ball Park.
About Lettuce Entertain You
Based in Chicago, Lettuce Entertain You is one of the nation's leading independent
restaurant groups, owning, managing or licensing more than 80 establishments in Illinois, Arizona, Minnesota, Maryland, Virginia, Nevada, Georgia, and California. The establishments range from the casual style and cuisine of the original restaurant, R.J. Grunts, to the formal elegance of L2O, Everest and Tru. For more information, visit www.leye.com.
 
About Delaware North Companies Sportservice
Delaware North Companies Sportservice is one of the nation’s leading food, beverage and retail management companies. Sportservice provides concessions, gourmet catering and fine dining operations at more than 50 professional sporting venues, entertainment complexes and convention centers across the United States and Canada. Sportservice is the provider of choice for an impressive client roster, including the World Series, the National Hockey League’s and Major League Baseball's All-Star games, the Stanley Cup Championships and the Olympic Games.
For more than 90 years, Sportservice has demonstrated that it knows what it takes to effectively develop, operate and manage multi-faceted kitchens, restaurants, suites, fine dining and retail facilities in order to meet the changing demands of today's fans. From introducing healthier food selections and creative cuisine to twists on traditional fare and new organic options, Sportservice continues to innovate and enhance the fan experience.
 
About Delaware North Companies
Delaware North Companies is one of the world’s leading hospitality and food service providers. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies is one of the largest privately held companies in the United States with revenues exceeding $2 billion annually and 50,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.DelawareNorth.com.
 
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Contact(s)

Glen White
Manager-Corp. Comm
Email: GAWhite@delawarenorth.com
Phone: 716-858-5753
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