TD Banknorth Garden Announces Its New Name

04.15.2009
 
Naming Rights Partner, TD Banknorth, Maintains Historic Moniker And Will Rename Boston Arena ‘TD Garden’ 
BOSTON, MA – Delaware North Companies, owner and operator of Boston’s TD Banknorth Garden, together with the venue’s naming rights partner, TD Banknorth, announced today, the arena will be officially renamed ‘TD Garden’ in July 2009. The new name of the arena comes at a time when TD Banknorth prepares to re-brand their New England operations to TD Bank, America's Most Convenient Bank, in fall 2009. The TD Garden name will also reflect the multitude of financial services encompassed under the "TD" brand. 
 
The TD Banknorth Garden, soon to be ‘TD Garden’, is New England’s world-class sports and entertainment arena, home to two of the country’s most storied sports franchises – the Boston Bruins of the National Hockey League and the Boston Celtics of the National Basketball Association. ‘TD Garden’ will be the official name of the 19,600 seat, state-of-the-art facility through 2025.  Financial terms of the deal were not disclosed.  The graphic identity will not be unveiled and signage not put into place until July 2009 due to the complexities of re-branding the arena during the playoff season.  The building will continue to operate under the name ‘TD Banknorth Garden’ until that time. 
 
“Our long term, multi-dimensional partnership with TD Banknorth has continued to be attractive to both parties,” said John Wentzell, President of Delaware North Companies – Boston and TD Banknorth Garden.  “Through this tough economic climate we are mindful, and indeed fortunate, that TD is one of the nation’s strongest and most respected financial institutions, and we remain thrilled to have this stable partnership.  As we’ve gone through this re-naming process we are pleased that both parties are aligned on the importance of retaining the ‘Garden’ name for our collective New England fan base.”
 
TD Banknorth is equally enthusiastic about the continued partnership, which includes designation as the ‘official bank of the Boston Bruins’ and through a separate agreement, the ‘official bank of the Boston Celtics.’  “With this partnership, we are continuing to honor Boston sports history while keeping the TD brand top of mind with sports fans and potential customers across the country. TD Banknorth is honored to be associated with the storied Boston arena, the champion athletes, performers and fans,” said Bharat Masrani, President and CEO, TD Bank, America’s Most Convenient Bank.  “TD Banknorth has an ongoing tradition of service to the people and communities of New England, and we’re pleased to continue this rich tradition of charity and hospitality while building a world-class fan experience at an outstanding arena for players and fans alike.”
 
With this flagship marketing partner in place, Delaware North Companies embarked on a revitalization era over the last four years that has improved the fan experience, hospitality offerings and ticketing packages, as well as a return for sponsors and business partners.  The TD Banknorth Garden has undergone major renovations and made multi-million dollar re-investments in the fan experience.  A strong confidence in the sponsorship brand and the Garden platform has made this partnership an ideal fit for both parties. TD Banknorth shares the vision of Delaware North Companies to create a world-class arena and event experience for New England. 
 

About TD Banknorth Garden
Over 25 million people have come through the TD Banknorth Garden turnstiles since its grand opening in September 1995, enjoying Boston Bruins hockey, 2008 World Champion Boston Celtics basketball, world-renowned concerts, sporting events, family shows and much, much more. The state-of-the-art building is a year-round, 19,600-seat arena, fully equipped with three private restaurants (Banners Harbor View, Budweiser Legends Club and The Premium Club), 90 executive suites, 1100 club seats, a multi-million dollar high-definition video scoreboard – the Garden HDX – and complete 360-degree LED technology.  For more information, visit www.tdbanknorthgarden.com. 

About Delaware North Companies – Boston
Delaware North Companies, Inc. – Boston (DNC-Boston) is one of the country’s premier providers of world-class sports, entertainment and hospitality experiences.  As operators of the TD Banknorth Garden, DNC-Boston serves more than 2.5 million visitors each year.  DNC-Boston is a subsidiary of Delaware North Companies, Inc., one of the world’s leading hospitality and food service providers.  Its family of companies also includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, and Delaware North Companies International.  Delaware North Companies is one of the largest privately held companies in the United States with nearly $2 billion in annual revenue and 40,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more corporate information, visit www.DelawareNorth.com.  For information regarding the TD Banknorth Garden, visit www.TDBanknorthGarden.com.  

About TD Banknorth and TD Bank
Following TD Bank Financial Group's acquisition of Commerce Bancorp Inc. on March 31, 2008, TD Banknorth and Commerce Bank merged on May 31, 2008, to become TD Bank, America's Most Convenient Bank. Today, TD Banknorth and TD Bank form one of the 15 largest commercial banks in the United States with more than $120 billion in assets, and provide customers with a full range of financial products and services at more than 1,000 convenient locations from Maine to Florida. TD Bank, N.A., is headquartered in Cherry Hill, N.J., and Portland, Maine. TD Banknorth and TD Bank are trade names of TD Bank, N.A. For more information, visit www.TDBanknorth.com and www.TDBank.com. 

TD Banknorth and TD Bank, America's Most Convenient Bank, are part of TD Bank Financial Group, one of the strongest banks in the world. Among the top 40 banks in the world, TD Bank Financial Group is one of only seven to be rated "Aaa" by Moody's.
 

Contact(s)

Tricia McCorkle, TD Banknorth Garden
tmccorkle@dncboston.com, 617-624-1854
Jen Carlson, TD Banknorth
Jennifer.Carlson@tdbanknorth.com, 207-450-8534
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