Delaware North Companies Retail lauded by NHL for exceeding customer needs with more than 100 products featuring the Stanley Cup
BOSTON, Mass., (October 24, 2011)Delaware North Companies, owner and operator of Boston’s premier sports and entertainment arena, TD Garden, is celebrating the start to the Boston Bruins 2011-2012 NHL season by providing the largest and most unique selection of exclusive 2011 Stanley Cup Championship items in the Boston area.  More than one third of the items at TD Garden are exclusive to the arena, including 100 Stanley Cup Championship products in more than 30 styles.
Additional points of sale make it easy for fans to find exclusive products and check out without losing valuable game time. TD Garden now features 11 total stores, including three retail stands dedicated to Stanley Cup Championship merchandise and 11 wireless points of sale. That means that fans now have more access to favorite Boston-based brands, such as Old Time Hockey, Reebok and the popular line 47 Brand.
"The Boston Bruins and the Delaware North Group have done a tremendous job collaborating with NHL licensees to create an assortment of exclusive products that commemorate the Stanley Cup Championship," said Jim Haskins, NHL group vice president of consumer products licensing. "These special items truly celebrate the history of the Bruins and unique passion of Boston hockey fans while showcasing the most revered trophy in all of professional sports.” 
Some items featuring exclusive championship designs include:
  • T-shirts for men, women, youth, toddlers and infants
  • Headwear, glassware, banners and framed photos
  • Jackets and pucks featuring the six-time championship design
  • Unique collectibles and novelty items such as wool blended banner
  • Special products such as leather varsity jackets with retro Stanley Cup patches
  • Clothing that displays vintage team-related artworks from 1939
  • An opening night blinking T-shirt
  • Frames made from a recycled Stanley Cup Final banner  
Boston Bruins fans also have more options to personalize their experience. New designs were added to the personalization stand, and TD Garden is the first NHL arena to bring in the Coveroo electronic device engraving machine, a product created by LA based company Live On Productions. Coveroo allows fans to engrave Stanley Cup Championship logos on their iPad, iPhone case or even pet tags.
To accommodate the array of merchandise for opening night, the ProShop opened a tent at the Fan Fest to carry all banner-themed pucks, pins, pennants and T-shirts.  An additional memorabilia-only tent outside the Pro Shop featured framed, autographed player photos and additional frames with the Stanley Cup Champions logo.
About Delaware North Companies Retail Services
Delaware North has established itself as a full-service retail management partner for the special places at which we operate. The company created and operates dozens of specially branded retail stores at such unique locations as Yosemite National Park, Kennedy Space Center Visitor Complex, Detroit Metro Airport and New Meadowlands Stadium. Delaware North manages or owns more than 400,000 square feet of merchandise space in 350 stores across all of its operations, with retail revenue in excess of $250 million annually. In addition to our onsite retail locations, Delaware North offers a variety of options for ecommerce, providing strategies to increase sales and profitability for our clients’ online operations.
Delaware North Companies, Inc. - Boston
Delaware North Companies, Inc. - Boston (DNC-Boston) is one of the country's premier providers of world-class sports, entertainment and hospitality experiences. As operators of the TD Garden, DNC-Boston serves more than 2.5 million visitors each year. DNC-Boston is a subsidiary of Delaware North Companies, one of the world’s leading hospitality and food service providers. The Boston Bruins are also owned by Jeremy Jacobs, Chairman and CEO of Delaware North Companies. For information regarding the TD Garden, visit www.TDGarden.com.
About Delaware North Companies
Delaware North Companies is one of the largest and most admired privately held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies has revenue exceeding $2 billion annually and 55,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.DelawareNorth.com. 


For more information, contact:
Laura Gray
Delaware North Companies
(716) 858-5671
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