Initiative designed to digitally connect local business audiences via a new best-in-class mobile app, exclusive content and a LinkedIn lounge for enhanced in-venue networking events
BOSTON (April 10, 2014) - TD Garden, home arena of the NHL’s Boston Bruins and NBA’s Boston Celtics, today announced the launch of the TD Garden Business Network, an industry-first B2B network to digitally connect the arena’s Premium Club members and corporate partners, beneath the banners and beyond. The network will also extend to business leaders in the Greater Boston area with a new TD Garden mobile app and enhanced in-venue networking opportunities via LinkedIn lounge events within The Premium Club at TD Garden.
“We continually strive to remain one of the most innovative arenas in the country and provide our guests with the best experiences possible,” said Amy Latimer, President of TD Garden. “This new B2B network furthers our commitment to providing our corporate community with even more valuable opportunities to grow their business at TD Garden.”
The new network will feature several benefits and features for local business executives, including:
• A new mobile app, set to be released for iPhone and Android devices in time for the Bruins playoffs, featuring the industry’s most advanced LinkedIn integration. Network members will now be able to see LinkedIn contacts and group members in attendance at TD Garden events, as well as become digitally introduced to fellow club members.
• An expanded B2B digital media presence, including new LinkedIn showcase pages, TD Garden Business Network LinkedIn member group, Twitter integration (@TDGardenBiz, #TDGardenBiz) and content hub at TDGardenBiz.com.
TD Garden currently ranks as the #2 most socially-engaged arena in the country (behind only LA’s Staples Center), according to industry publication Venues Today. The launch of the TD Garden Business Network follows the successful lead of the Boston Bruins Digital Entertainment Network (D.E.N.), a first-in-pro-sports initiative that integrated all of the NHL team’s social media platforms and currently delivers original/entertaining content to more than 3 million monthly uniques.
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