For more information, contact:
Christopher Whitcomb, Corporate Communications
Delaware North Companies
Company's Travel Hospitality Services division will begin including concept in upcoming bids and concept plans
BUFFALO, N.Y. (Sept. 22, 2008) - Delaware North Companies Travel Hospitality Services, one of the world's leading airport food and retail providers, has announced a strategic partnership with Which Wich, one of the most innovative sandwich companies in the United States.
Which Wich is an innovative sandwich company that focuses on providing customers with the freshest bread and ingredients. The company offers more than 50 varieties of sandwiches and gives customers the chance to customize them to their preference through a unique bag-ordering system. Which Wich brings the same level of focus to the chips, shakes and cookies it offers.
"Delaware North is very excited about our new strategic partnership with Which Wich," said Matt King, president of Delaware North Companies Travel Hospitality Services. "We take pride in partnering with innovative companies like Which Wich that stand out in the industry. Now, we can provide airports and travelers with a concept others simply can't offer."
Which Wich has received strong acclaim in the food and beverage industry for its unwavering focus on superior sandwiches. The company does not offer soups or salads on its menu, choosing to spend its time and energy building the greatest sandwiches for customers. Which Wich earned a Nation's Restaurant News Hot Concepts award in October of 2007 and numerous publications have predicted strong growth for the company.
"We're thrilled we'll be able to partner with Delaware North and move into airports all over the country," said Jeff Sinelli, founder and chief executive officer of Which Wich. "It's the right move for our brand and it will enable us to engage a whole new group of customers with our interactive and customizable concepts. We're confident this partnership will equate to great things for Which Wich."
Customer services strikes to the core of both Which Wich and Delaware North Companies. Which Wich keeps its pricing structure simple by offering each sandwich for the same price. The company also has built an extensive variety of sandwich offerings that customers will not find anywhere else. Customers place orders by using custom red Sharpies to mark up pre-printed menus on sandwich bags. This system guarantees that despite the endless options available, all sandwiches are customized to the customer's preference.
"Simply put, these are the relationships Delaware North wants to build in our industry" said King. "We want to help creative brands like Which Wich strengthen their national presence by featuring them in airports around the country."
Delaware North also announced it intends to include Which Wich in a handful of upcoming bids and concept projects. The company has yet to determine where its first Which Wich concept will be located.
Delaware North Companies is a global leader in food service and hospitality with operations at such places as Wembley Stadium in the UK, Busch Stadium in St. Louis and Yosemite National Park. The company's Travel and Hospitality Services division operates at over two dozen airports worldwide including Los Angeles International Airport, Detroit Metro Airport and Melbourne Airport in Australia.
About Delaware North Companies Travel Hospitality Services
Delaware North Companies Travel Hospitality Services, a subsidiary of Delaware North Companies, is one of the nation's leading airport food service and retail companies, operating 300 restaurants and retail outlets in more than 25 airports worldwide, and serving more than 350 million customers each year. The GuestPath® customer service training program ensures that all Delaware North Companies Travel Hospitality Services associates embody the company's vision of "Providing Care and Comfort to People Away from Home."
About Delaware North Companies
Delaware North Companies is one of the world's leading hospitality and food service providers. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Banknorth Garden. Delaware North Companies is one of the largest privately held companies in the United States with revenues exceeding $2 billion annually and 40,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.DelawareNorth.com.
About Which Wich
Which Wich is a fast casual sandwich concept founded by Jeff Sinelli in 2003, which began with one location in downtown Dallas. The concept was an instant success and due to the high demand for franchise opportunities, it began franchising in 2005. The chain currently has over 50 units open in twelve states, with an estimated 100 to be open by the end of 2008.