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Contact(s):
Geoff Barbaro
T +61 3 9326 5686
M +61 (0) 420 939 599
 gbarbaro@dncinc.com
01.10.2008

Australian Open Serves First With The Tick

 
MELBOURNE (Jan. 10, 2008) ? Healthy feats will no longer be confined to the court at the 2008 Australian Open with Melbourne Park becoming the first major sports stadium to offer genuinely healthier food choices with the Heart Foundation Tick from 15 January 2008.
 
More than half a million Australians attending the Open will now be able to choose Tick
approved meals - two salads and three sandwiches - at the new Food Store RLA outlet
run by caterers Delaware North in Rod Laver Arena.
 
Ms Susan Anderson, Food Supply Strategy Director, Heart Foundation said the
Australian Open is responding to the demands of almost 80% of Australians who want
the Tick to guide them to healthier options at sporting venues.
 
“As a sports crazed nation, it’s important that fans can finally access genuinely healthier
foods at sports stadiums. Our research continues to tell us that people want healthier
choices whenever they’re eating out,” she added.
 
Tick approval of food produced by caterers on the scale of the Australian Open is
incredibly complex because each item is prepared individually yet must always meet
the Heart Foundation’s strict nutrition standards every time.
 
“Delaware North, the company responsible for hospitality and catering at Melbourne
Park, has successfully combined fresh ingredients to produce tasty offerings that also
meet all the Heart Foundation nutritional requirements. This makes them the first
caterer to earn the Tick,” said Ms Anderson.
 
The Heart Foundation measures a healthier meal by its overall nutritional value; not just
one element, making Tick approved meals genuinely healthier choices.
 
“Fresh ingredients are great, but the health benefit is lost when the overall sandwich is
loaded with salt and claims of ‘low fat’ are irrelevant when the size of the meal still
blows out kilojoules,” said Ms Anderson.
 
If you’re one of the lucky ones attending the Australian Open, the Heart Foundation encourages you to try one of the Tick choices.
 
“If you were to swap a ham, cheese and tomato baguette for a Tick approved Tuna and
salad on rye you’ll have a sandwich which has 86% less saturated fat, around 60% less
salt and importantly, is an excellent source of fibre”.
 
Maria Kucherhan, Director of Marketing & Strategic Growth for Delaware North said that the decision to offer Tick approved food was based on consumer and client research.
 
“The demand is growing among consumers for healthier foods to be offered wherever
we cater, including major sport and entertainment venues, and our clients are beginning
to ask us to cater to this demand.
 
“We anticipate that over the next few years more people will ask for more diverse food,
including healthy, organic and lighter foods, and we believe an ideal starting point is the
Heart Foundation Tick.
 
Ms Anderson said Delaware North’s commitment to healthier choices is proof that meeting Tick’s tough standards is possible even for large scale caterers.
 
“We call on other caterers and food outlets to take up the Tick challenge to provide
guaranteed healthier choices for their customers,” she added
 
The Tick approved food will also be offered at Food Store RLA for other events held in
Melbourne Park’s Rod Laver Arena during 2008.
 
ENDS
Tick approved items available at Melbourne Park’s newest food offering, Food Store RLA are:
 
Chicken and chick pea salad with coriander and lime
Roasted pumpkin, sweet potato and carrot salad with cashews
Hummus and salad on wholemeal Lebanese bread
Chicken, mayo and rocket on Country Grain Organic Rye
Tuna and vegie mix, spinach and carrot on Country Grain Organic Rye
 
For more information visit: www.heartfoundation.org.au
Or call: 1 300 36 27 87 for the cost of a local call.
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